THE DOCUMENTARY SERIES
Domino’s Originals, project developed with Arena for Domino’s, is the first documentary series starring gaming content creators, in a new way of creating branded content.
With a high quality production, the documentaries illustrate how the creators became some of the most recognized in the sector.
Through the documentary series, Domino’s acquired a privileged brand position in the gaming sector.
The four documentaries (Ibai, Willyrex, Lolito and Cristinini) together accumulate more than 15 million views.