DOMINO’S ORIGINALS
THE DOCUMENTARY SERIES
Domino’s Originals, project developed with Arena for Domino’s, is the first documentary series starring gaming content creators, in a new way of creating branded content.
4 documentaries narrating the history and life of 4 streamers: Lolito, Willyrex, Ibai, Cristinini and DjMariio.
With a high quality production, the documentaries illustrate how the creators became some of the most recognized in the sector.
THE REPERCUSSION
Through the documentary series, Domino’s acquired a privileged brand position in the gaming sector.
The four documentaries (Ibai, Willyrex, Lolito, Cristinini and DjMariio) together accumulate more than 16 million views.
