DOMINO’S ORIGINALS

THE DOCUMENTARY SERIES

Domino’s Originals, project developed with Arena for Domino’s, is the first documentary series starring gaming content creators, in a new way of creating branded content.

4 documentaries narrating the history and life of 4 streamers: Lolito, Willyrex, Ibai and Cristinini.

With a high quality production, the documentaries illustrate how the creators became some of the most recognized in the sector.

Domino's Originals
Cristinini presentando Domino's Originals

THE REPERCUSSION

Through the documentary series, Domino’s acquired a privileged brand position in the gaming sector.

The four documentaries (Ibai, Willyrex, Lolito and Cristinini) together accumulate more than 15 million views.