EL PADEL DE LAS ESTRELLAS
THE COMPETITION
On 17 and 18 July 2021, the Padel de las Estrellas was held, led by Ibai Llanos. A padel tennis championship in which 8 couples participated, in a quarterfinal, semi-final and final format.
The grand finale featured the teams from Kolderiu and Tresco vs. TheGrefg and Gemita. Kolderiu and Tresco were the winners.
THE REPERCUSSION
The championship production was spectacular with the participation of hugely relevant creators and athletes, together with a brilliant team of casters with Ibai and professional athletes.
Over the two days of the tournament, an average of 143,000 viewers were reached in streaming and more than 1 million accumulated views in VOD.
In addition, there was a great impact on the participants’ social media, reaching more than 10 million impacts.
