{"id":9725,"date":"2022-11-02T14:21:56","date_gmt":"2022-11-02T14:21:56","guid":{"rendered":"https:\/\/www.vizz-agency.com\/best-cases\/heinz\/"},"modified":"2022-11-15T16:52:53","modified_gmt":"2022-11-15T16:52:53","slug":"heinz","status":"publish","type":"page","link":"https:\/\/www.vizz-agency.com\/en\/best-cases\/heinz\/","title":{"rendered":"Heinz"},"content":{"rendered":"\n
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HEINZ<\/h1>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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THE ACTION<\/strong><\/h2>\n\n\n\n

Heinz <\/strong>se plante\u00f3 el reto de llegar al p\u00fablico gamer con una rompedora acci\u00f3n en Twitch. Objetivo: dar a conocer los nuevos sabores de Heinz m\u00e1s all\u00e1 de los m\u00e1s reconocidos.<\/p>\n\n\n\n

Se plante\u00f3 para ello una estrategia coral con 4 perfiles complementarios: IlloJuan<\/strong><\/a>, Xokas<\/a><\/strong>, Reven<\/strong><\/a> <\/strong>y Alphasniper<\/strong><\/a>. Cada uno con su estilo pero todos consumidores habituales de salsas.<\/p>\n\n\n\n

Los creadores probaron las salsas, con unas pautas sencillas que les permitiese a ellos explorar y trabajar con la marca desde la prescripci\u00f3n 100% natural, acerc\u00e1ndose a un contenido org\u00e1nico.<\/p>\n\n\n\n

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\"Xokas<\/div><\/figure><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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\"Reven<\/div><\/figure><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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THE REPERCUSSION<\/strong><\/h2>\n\n\n\n

En el conjunto de todas las menciones en Twitch se alcanzaron m\u00e1s de 2 millones y medio de views totales<\/strong>. Por otro lado, las activaciones en Instagram obtuvieron alrededor de 1 mill\u00f3n de impresiones<\/strong>.<\/p>\n\n\n\n

Uno de los puntos fundamentales para el gran \u00e9xito de la acci\u00f3n fue respetar el tono de los creadores de contenido, lo que les permiti\u00f3 crear contenido muy natural y org\u00e1nico dando a conocer toda la gama de salsas.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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<\/span><\/i><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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\"Juan<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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\"Alpha<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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\"Xokas<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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\"IlloJuan<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/i>DOMINO’S EFFECT<\/a><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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DOMINO’S ORIGINALS<\/i><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":2240,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"footnotes":""},"class_list":["post-9725","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nHeinz | Vizz Agency<\/title>\n<meta name=\"description\" content=\"La acci\u00f3n para dar a conocer todas las salsas de Heinz en Twitch con IlloJuan, Xokas, Reven y AlphaSniper97.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vizz-agency.com\/en\/best-cases\/heinz\/\" \/>\n<meta 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