{"id":5281,"date":"2022-05-26T12:55:07","date_gmt":"2022-05-26T12:55:07","guid":{"rendered":"https:\/\/www.vizz-agency.com\/casos-de-exito\/laliga-casters\/"},"modified":"2023-01-25T11:47:30","modified_gmt":"2023-01-25T11:47:30","slug":"laliga-casters","status":"publish","type":"page","link":"https:\/\/www.vizz-agency.com\/en\/best-cases\/laliga-casters\/","title":{"rendered":"LaLiga Casters"},"content":{"rendered":"\n
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LALIGA CASTERS<\/strong><\/h1>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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THE INITIATIVE<\/strong><\/h2>\n\n\n\n

LaLiga Santander in the 2020\/2021 season started the LaLiga Casters<\/strong> initiative on Twitch, an alternative to traditional Spanish league football broadcasts.<\/p>\n\n\n\n

LaLiga Casters had several of the best streamers in our country such as Ibai Llanos and Ander Cort\u00e9s among many others. In the streamers‘ <\/em>channels the matches were broadcast without image and <\/em>they casted with their own personal language, bringing the content of LaLiga closer to their audience.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\"Fotograma<\/div><\/figure><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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\"Cartel<\/div><\/figure><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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THE REPERCUSSION<\/strong><\/h2>\n\n\n\n

In the first four matches more than three million people were reached<\/strong>. With this strategic agreement, LaLiga has managed to reach a new and younger audience that did not  necessarily follow football.<\/p>\n\n\n\n

These streams became the first contact between LaLiga and its future audience, teenagers between 13 and 17 years of age and young people between 18 and 34, creating new communities.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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<\/span><\/i><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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\"Fotograma<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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\"Fotograma<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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\"Fotograma<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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\"Fotograma<\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/i>THE RACE\u00a0<\/a><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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LA LLAMADA<\/i><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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