SPRINGFIELD X WILLYREX
In 2021 Springfield and Willyrex collaborated to design the first clothing collection with a creator at one of the leading retailers in the Spanish market.
Two collections were launched: a spring-summer collection and an autumn-winter collection.
Along with the second collection, huge giveaways were launched for the Willyrex community under the name of the “WillyCrumbs”.
The campaign managed to establish a connection with the gaming audience, positioning Springfield in the territory.
Willyrex became a brand ambassador, organically engaging with Springfield and generating demand.
More than 22 million impressions and 2 million interactions have been reached in the Willyrex publications referring to the collection.